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We were approached by specialist health and life sciences consultancy ETL to help them with a new name and brand. Initially we worked with them to build a really clear brand strategy centred around their purpose – &#8216;to create better health&#8217; this then helped establish the framework for the naming and visual identity. There were some practical considerations, too: while they are fiercely proud of our NHS roots, originating out of Guy’s and St Thomas’s NHS Foundation Trust back in 2013, their past names – Essentia, then ETL – had caused some confusion along the way. The opportunity was there for a new name to tell their story better.
We came up with Lexica, meaning the complete vocabularies of areas of special knowledge, a name which captured their specialist knowledge in their two key areas of expertise; health and life sciences.

Lexica | Branding & Naming | Health & Life Sciences | Steve Edge Design

Lexica

The 3DReid team reached out to us for assistance in revitalising their digital presence and, in the process, elevating their brand to effectively convey their unique narrative.
During our collaborative sessions, we identified their established reputation for creating functional buildings and spaces that prioritise the end user. We discovered that what remained unexpressed was the design excellence evident in their work – an exquisite blend of inspiration, beauty, and practicality.

3DReid | Business Card Design | Steve Edge Design

We evolved their logotype to a simple yet elegant sans and replaced their existing corporate palette with a more expressive, natural one designed to work alongside their stunning project photography. We also introduced a serif to their brand toolkit to better reflect their mix of modern and heritage projects in their portfolio.

3DReid | Brand & Website Design | Work | Steve Edge Design

3DReid | Architects Brand & Website Design | Work | Steve Edge Design

The brief for the website itself was to give them a flexible showcase for their work and a home to celebrate their amazing team. Another key consideration was making sure that all their expertise; architecture, interiors and master planning be given equal billing within the site architecture.

We developed a component based approach that allowed them to focus on the unique aspects of each job and create a page perfectly tailored to its story whatever the discipline. We also developed a detailed filtering system allowing them to share specific expertise within individual sectors with clients.

Perhaps the most important update was making the website into a much more human experience, celebrating their team and company culture through imagery and a more engaging news and insights area.

3DReid

Spaces that work, beautifully

From their inception KS4 have set about creating a company that does things differently. A company that treats staff as equals and delivers a service built on pragmatism and honesty. We worked with the team to help capture their story creating a new brand and a new website.

KS4 | Construction Sector Branding | Work | Steve Edge Design

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3DReid

Spaces that work, beautifully

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