Fulton & Fifth

A neighbourhood like no other

Project Information

Working alongside the amazing team at Regal we created the brand for a new residential development in the heart of Wembley. With landscaped gardens and a running brook alongside the apartments’ edge we wanted the brand to reflect a destination that isn’t just for residents and businesses but also a home for nature, a place full of energy and new ideas.

Fulton & Fifth | Brand & Digital Design | Steve Edge Design
Fulton & Fifth | Poster Design | Steve Edge Design

The name Fulton & Fifth was inspired by the neighbourhoods of New York, an intersection of two streets that frame a unique destination full of personality. The first building ‘The Brookline’ continued this story linking to Brooklyn but also the buildings waterside location.

Fulton & Fifth | Brand & Digital Design | Steve Edge Design
Fulton & Fifth | Hoarding Design | Steve Edge Design
Fulton & Fifth | Brand & Digital Design | Steve Edge Design

The visual identity was designed to capture the green courtyards, local parks and communal gardens that frame the development.

Fulton & Fifth | Brochure Design | Steve Edge Design
Fulton & Fifth | Brand & Digital Design | Steve Edge Design
Fulton & Fifth | Brochure Design | Steve Edge Design
Fulton & Fifth | Siteplan | Steve Edge Design
Fulton & Fifth | Brand & Website | Steve Edge Design
Fulton & Fifth | Mobile Design | Steve Edge Design
Fulton & Fifth | Brand & Website | Work | Steve Edge Design

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