Mayfair

A new flagship hotel

Project Information

London Regional approached us to help brand a new flagship hotel situated on the fabled Half Moon St. Working alongside the interiors team we developed a unique, playful take on traditional British style. We developed the Fox icon for use as the Hotels logo.

Mayfair | Hospitality Branding | Luxury Branding | Steve Edge Design

Taking inspiration from the streets literary history, where it is home to Oscar Wilde’s character Algernon Moncrieff, we created a playful, exuberant, British personality, producing eclectic, kaleidoscopic patterns for use across brand touchpoints.

Mayfair | Hospitality Branding | Luxury Branding | Steve Edge Design
Mayfair | Logo Design | Steve Edge Design
Mayfair | Hospitality Branding | Luxury Branding | Steve Edge Design
Mayfair | Hospitality Branding | Luxury Branding | Steve Edge Design
Mayfair | Hospitality Branding | Luxury Branding | Steve Edge Design
Mayfair | Hospitality Branding | Luxury Branding | Steve Edge Design
Mayfair | Hospitality Branding | Luxury Branding | Steve Edge Design
Mayfair | Hospitality Branding | Luxury Branding | Steve Edge Design
Mayfair | Hospitality Branding | Luxury Branding | Steve Edge Design
Mayfair | Hospitality Branding | Luxury Branding | Steve Edge Design

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