A New Brand for Vita

We are pleased to reveal our work on the rebrand for environmentally friendly luxury yacht company, Vita.

Vita are shaking up the boating industry. They are on a mission to create environmentally friendly, electricity-powered high performance boats that don’t compromise on the luxurious design. So they needed a brand that communicated their environmental ethos, innovative thinking, and impeccable sense of style.

We created a brand based on Vita’s commitment to “driving our industry forward”. We designed a stylish, modern word marque which used strong, minimalist typography to portray a luxury market leading company, boldly moving towards the future.

This was supported by a mature, cool colour palette, evoking the water and the texture of waves. As part of this, we created a bespoke colour called Maggiore Green, drawing inspiration from Vita’s connections with Lake Maggiore.

We are proud to have created a strong, unified visual language and brand identity to be used across print and digital.

Take a look at Vita’s new brand.