LandAid – Colour in taxi

We recently got the opportunity to work with the amazing charity LandAid on a project both unique and commendable.

Real estate fund managers Frogmore kindly donated the use of a taxi and a full graphic wrap (supplied for free by MVP Wraps) for 12 months.

Our job was to create an engaging experience; something to use across social channels, and something that communicated the amazing work that LandAid do. So we worked alongside the fantastic team at ad agency Mr President who specialise in delivering engaging content; together, we came up with the world’s first colour in cab!

Passengers can colour in a piece of the cab exterior which features illustrations depicting the work done by LandAid. Upcoming artist Clara Bacou created all the amazing illustrations.

Both visually striking and communicating an important message, we loved working on this project.