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Established in 1735, Garrard is the world’s longest-serving jewellery house and the official Crown Jeweller to the British Monarchy. We were approached to help evolve their brand identity and help position them in a modern market place.

House of Garrard | Luxury Jewellery Branding | Steve Edge Design

Garrard

Founded by Eva Reynolds, Facet &amp; Fable sell exceptional antique jewellery and gemstones. They curate a catalogue of rare one-of-a-kind pieces that each have a story to tell. We were tasked with capturing their unique story with a new name and brand.

Facet & Fable | Luxury Naming & Branding | Steve Edge Design

The name was chosen as it captured the unique stories behind each piece.

We found inspiration in the philosophy of Wabi Sabi: the Japanese notion of appreciating imperfect, impermanent beauty and created a monogram for use across their materials.

Facet & Fable | Business Card Design | Steve Edge Design

Facet & Fable | Stationary Design | Steve Edge Design

Facet & Fable

A good story is worth telling more than once.

As huge fans of the new estate that Argent have been developing around King’s Cross it was great to get the opportunity to collaborate with them on bringing one of their new buildings to life. The R7 building, is a flagship commercial building positioned in the rear of the site just behind Central Saint Martin’s. The vision was to create a unique blend of public space in the ground floor ‘Assembly’, alongside flexible, grade A office space. With an Everyman Cinema, curated art space, restaurants and retail all in a large open plan ground floor, the dynamics of the building are truly unique.

Argent - R7 | Mixed Use Development Branding | Steve Edge Design

Argent – R7 | Mixed Use Development Branding | Steve Edge Design

Argent – R7

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Facet & Fable

A good story is worth telling more than once.

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