Goldcrest

Our challenge was to capture how Goldcrest don’t just develop land; we needed to articulate how they seek out the difficult sites, how they take on the challenges other developers shy away from, how they transform neglected plots of land into thriving communities.

Through a series of workshops, we extracted a set of key values that would underpin the brand identity. What really resonated with us was how Goldcrest see potential where others see problems, how they look at land from unique perspectives, allowing them solve the problems their competitors can’t.