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We recently completed a comprehensive rebrand and new website for Adair, a leading team of chartered surveyors and construction consultants. Drawing inspiration from the iconic V-formation of geese in flight, we captured the leadership, clear direction, and forward momentum that define Adair’s approach to every project.

Adair | Construction Consultancy Branding | Work | Steve Edge Design

Adair

For nearly 700 years, the symbols of the Goldsmiths’ Company – the leopard, cup and buckles, demi-maiden, and unicorn – have told a powerful story of craftsmanship, trade, and heritage. As the Company approaches its 700th anniversary in 2027, we were privileged to help them craft a refreshed visual identity that honours their past while paving a bold path for the future.
Working closely with the Goldsmiths’ team, we immersed ourselves in their legacy, culture, and craft to create a brand that embodies the passion, pride, and ambition that has defined the Company since the 14th century.

Goldsmiths' Company | New Brand Identity | Work | Steve Edge Design

The leopard’s head, one of the most recognizable symbols in the Goldsmiths’ Coat of Arms, emerged as a central element in our conversations with stakeholders. Known as the London town mark and the first British hallmark, the leopard’s head symbolizes quality, purity, and the craftsmanship the Company has championed since its founding.

In addition to refining the leopard’s head, we reimagined each element of the Goldsmiths’ Coat of Arms – the cup and buckles, demi-maiden, and unicorn – to create a fresh, expressive visual language. Each symbol was evolved to stand alone or work together, offering freedom and flexibility for modern applications.

Goldsmiths’ Company | New Brand Identity | Work | Steve Edge Design

The Goldsmiths’ Company’s story is one of rare continuity: an organisation with deep historical roots that remains relevant in today’s contemporary world. Our mission was to create a visual identity that strikes this delicate balance – celebrating their rich history while showcasing their ongoing impact in the craft and trade of goldsmithing, silversmithing, and hallmarking.

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“We wanted to retain the gravitas of the Goldsmiths’ heritage while infusing the designs with energy and playfulness. The updated graphic language and bold new color palette bring a sense of accessibility and creativity, while remaining true to the elegance of the Company’s story.”
</blockquote>
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Goldsmiths’ Company

700 years in the making

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+44 (0) 207 613 5100

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Goldsmiths’ Company

700 years in the making

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