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One New Change is known primarily as a retail destination but it is also home to a significant amount of office space. With the current brand targeting the retail market, Landsec asked us to help evolve the positioning to help market the commercial element.

One New Change | Commercial & Retail Branding | Steve Edge Design

One New Change

HI•Bio are re-imagining the way the medical community sees, treats and thinks about autoimmune disease and those affected by it. They’re refining their focus. Rather than attempting to treat the whole spectrum of autoimmune diseases in the same way, they’re addressing specific diseases and focusing on well-characterized groups of patients.

HIBio | Healthcare Branding | Steve Edge Design

This deep focus enables HI•Bio to increase the precision and reduce the unpredictability of their treatments.
We set-out to create an identity and backdrop that was underpinned by this new ’deep focused’ and targeted approach and the greater success it will bring.

An adaptable and user-friendly toolkit was created and one who’s soul purpose is to always focus on the person, subject or target; honouring the precision that is at the heart of all HI•Bio’s research and work.

HIBio | Website Design | Steve Edge Design

HIBio

Leading clinical immunology into its next chapter

Set right by the open spaces of Hackney Downs in east London, the Otto is a development delivering residential living, together with new and improved facilities for the primary school on the ground floor. Given the parkside location, we wanted to celebrate the rich flora and fauna of Hackney Downs, building a brand that would honour this much-loved patch of London greenery.

The Otto | Property Branding | Real Estate Branding | Steve Edge Design

The Otto

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HIBio

Leading clinical immunology into its next chapter

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