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Bridleside | Property Development Branding | Work | Steve Edge Design

Bridleside

We were approached by O’Neill Racing, one of the most successful racehorse training yards in the UK and Ireland, to help with their brand and digital presence. Together we crafted complete a rebrand, designed to capture both the family story and their rich racing and Irish heritage, and launched a fresh new website that showcases the O&#8217;Neill story, from the unparalleled facilities of Jackdaws Castle to the unrivalled owners experience they deliver.

O'Neill Racing | Racehorse Trainer Branding & Web Design | Steve Edge Design

O’Neill Racing | Racehorse Trainer Branding & Web Design | Steve Edge Design

The logo was designed to capture the family story with the three ‘O’s reflecting Jonjo and his 2 sons. It also links to their rich racing and Irish heritage with inspiration taken from the iconic Triquetra.

We introduced a unique palette inspired by the colours Jonjo wore when riding Sea Pigeon who he rode to victory at the champion hurdle. We combined these colours into a graphic device that could be used across all branded materials.

O'Neill Racing | Business Card Design | Racehorse Trainer Branding & Web Design | Steve Edge Design

O’Neill Racing | Business Card Design | Racehorse Trainer Branding & Web Design | Steve Edge Design

We developed the strap line ‘Beyond Performance‘ to help capture the teams dedication to delivering the best possible experience for all their owners, both on and off the track.

O'Neill Racing | Billboard Design | Racehorse Trainer Branding & Web Design | Steve Edge Design

O’Neill Racing | Billboard Design | Racehorse Trainer Branding & Web Design | Steve Edge Design

Using flexible blocks, part of our customised WordPress theme build, allows O&#8217;Neill Racing to create pages by simply dragging and dropping our custom built components, making page building more intuitive and time-efficient.
We also launched O&#8217;Neill Racing on a new domain, implementing 301 redirects is crucial when transitioning to a new domain, as they ensure that both search engines and users can find the website&#8217;s updated content without interruption.
<a href="https://oneill.racing/" target="_blank" rel="noopener">Visit oneill.racing</a>

O'Neill Racing | Social Media | Racehorse Trainer Branding & Web Design | Steve Edge Design

O’Neill Racing | Social Media | Racehorse Trainer Branding & Web Design | Steve Edge Design

O’Neill Racing

Beyond Performance

hello@steve-edge.com

+44 (0) 207 613 5100

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O’Neill Racing

Beyond Performance

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