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The team behind Pelorus were looking to create a truly bespoke travel service like no other. Travelling the globe discovering the very best experiences for their clients to enjoy and helping making even the most impossible requests a reality. Our job was to name and brand this new venture helping position them at their rightful place, the very pinnacle of the travel sector.

Pelorus | Travel Branding | Steve Edge Design

Pelorus

We were approached by one of the UK’s largest cycling wholesalers IRide to create a new brand identity for their ORRO bike range. The bikes had been designed to suit a range of needs from commuting through to sportive. Our brief was to create an overall identity for the range and also find a way to communicate the individual bikes personalities.

Orro Bikes | Sports Brand Design | Steve Edge Design

Orro Bikes | Logo Design | Steve Edge Design

From the Spanish for Gold, the name emanates from the owners desire to reflect the riders spiritual connection with the earth, whilst highlighting the quality of the bike themselves. From this we created a new marque for the brand and a formula where each new bike utilised a different element from the periodic table best suited to its characteristics.

Orro Bikes | Brochure Design | Steve Edge Design

Orro

A new contender for the road

Peter Dubens launched Oakley in 2002 with the vision to create the ideal partner for ambitious founders and management teams. Specialising in the technology, consumer &amp; education sectors they have built up an incredible portfolio of investments ranging from household names to innovative start ups.

Oakley Capital | Finance & Banking Branding | Steve Edge Design

Oakley Capital

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+44 (0) 207 613 5100

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Orro

A new contender for the road

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