Strolll

Re-defining your everyday reality

Project Information
Strolll | Brand Identity & Strategy | Naming | Steve Edge Design
Strolll | Brand Identity & Strategy | Naming | Steve Edge Design

Our first task was to establish a new name for the company and software, Magic Lines had issues with ownership and perception so we needed to start again. After a team workshop we settled on strolll. The sentiment was simple, referencing the end goal of a care free walk for the user with the extra ‘l’ being a graphic nod to the projected lines as well as adding greater ownership to the name. From there we created a brand identity that helped communicate the story.

Strolll | Brand Identity & Strategy | Naming | Steve Edge Design
Strolll | Brand Identity & Strategy | Naming | Steve Edge Design

We created an adaptive visual language that could grow and expand using the three lines as points on a journey helping to communicate the different benefits of the software. Building on the three ‘l’s of the name we developed the use of 3 colour blocks in both digital and print applications.

Strolll | Brand Identity & Strategy | Naming | Steve Edge Design
Strolll | Brand Identity & Strategy | Naming | Steve Edge Design
Strolll | Brand Identity & Strategy | Naming | Steve Edge Design
Strolll | Brochure Design | Steve Edge Design
Strolll | Business Card Design | Steve Edge Design

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