The America’s Cup
Looking to rule the waves again
Project Information
We were asked by Ben Ainslie Racing (BAR) to create a powerful new look for their America’s Cup boat capable of matching its incredible performance.
We were asked by Ben Ainslie Racing (BAR) to create a powerful new look for their America’s Cup boat capable of matching its incredible performance.
A graphic challenge. With every new colour adding extra weight to the boat it provided a unique challenge right on the cutting edge of print technology. We delivered the graphics for the boat, all the support vehicles and the teams clothing.