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HI•Bio are re-imagining the way the medical community sees, treats and thinks about autoimmune disease and those affected by it. They’re refining their focus. Rather than attempting to treat the whole spectrum of autoimmune diseases in the same way, they’re addressing specific diseases and focusing on well-characterized groups of patients.

HIBio | Healthcare Branding | Steve Edge Design

HIBio

Set right by the open spaces of Hackney Downs in east London, the Otto is a development delivering residential living, together with new and improved facilities for the primary school on the ground floor. Given the parkside location, we wanted to celebrate the rich flora and fauna of Hackney Downs, building a brand that would honour this much-loved patch of London greenery.

The Otto | Brochure Design | Steve Edge Design

Persian in origin, the name ‘otto’ means the ‘fragrance and essential oils derived from plants.’ We commissioned an illustrator to develop this sentiment in a series of bespoke, floral patterns inspired by the natural life on Hackney Downs.

The Otto | Property Branding | Real Estate Branding | Steve Edge Design

The Otto | Signage Design | Steve Edge Design

Photographer Emli Bendixon captured the warmth and energy of both the Downs and the local neighbourhood.

We rolled the brand out across all applications, bringing the website to life with colour, animation and plenty of movement and interactivity.

The Otto

Celebrating flora & fauna on Hackney Downs

We were approached by the team at Invesco to help deliver a number of building led brands for their Instrata BTR division. Our role was to name each development and help position them at the forefront of their respective markets. Whilst each scheme needed a unique profile and aesthetic it was important that the sales &amp; marketing team at Instrata had a unified digital platform.

Invesco | Retail Branding & Web Development | Steve Edge Design

Invesco

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The Otto

Celebrating flora & fauna on Hackney Downs

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