Future of construction
Tide and Vision came to us to help them with a comprehensive rebrand of both companies. The time was right to better reflect the ground breaking work done by both Tide & Vision in helping shape the future of construction and in particular, volumetric builds.
We needed to build a cohesive visual language between both companies whilst still incorporating enough flexibility for them to operate separately.
The deep dive
We ran workshops with the Tide & Vision teams and visited the vision factory to see first hand the cutting edge process taking place.
The visual identity was inspired by the seamless integration of volumetric units with both logos fitting together when required and the wider graphic language offering a playful, flexible toolkit.
A brand built for the digital world
An important requirement for the backend of the website was to be flexible and easily managed. We were able to customise the WordPress CMS to the clients specific needs, combining a library of components with our user friendly interface to create a platform designed to adapt to the evolving needs of future pages and project updates.
Bringing insights and technical information to life was an important part of the brief. Understanding data is crucial in the construction sector and helps inform the end user in decision making, the new websites excel in presenting complex information in an accessible and engaging manner.
These visual aids not only enhance user experience but also enable our stakeholders to gain valuable insights at a glance. From project timelines to sustainability metrics, our data visualisations are designed to inform and inspire.
Environmental, Social, and Governance (ESG) considerations are at the heart of the brief. The website architecture featured a dedicated section that outlines our ESG initiatives and achievements. Providing reports on sustainability efforts, community engagement programs, and governance practices.
This section reflects the Tide Construction & Vision commitment to making a positive impact on the environment and society while maintaining the highest standards of corporate governance.
