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Landsec needed a graphic toolkit for their retail and commercial units in and around Victoria. Taking inspiration from Victoria’s vibrant mix of retailers and eateries, we used a bold colour palette alongside powerful imagery.

Victoria & Cardinal Place | Real Estate Branding | Steve Edge Design

Victoria & Cardinal Place

We were approached by Yeats to help with a new brand and website. With a growing portfolio of high profile clients we needed to capture their hands on, agile approach.

Yeats | Real Estate & Investment Branding | Steve Edge Design

Yeats | Business Card Design | Steve Edge Design

Through workshops we established the purpose of ‘Unlocking Land. Realising Potential. ‘ A driving force behind the companies day to day activities. We then developed the forward leaning ‘Y’ to help bring energy and progression to the companies touchpoints.

Yeats | Billboard Design | Steve Edge Design

Yeats

Unlocking Land. Realising Potential.

One New Change is known primarily as a retail destination but it is also home to a significant amount of office space. With the current brand targeting the retail market, Landsec asked us to help evolve the positioning to help market the commercial element.

One New Change | Commercial & Retail Branding | Steve Edge Design

One New Change

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Yeats

Unlocking Land. Realising Potential.

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